Scaling local advertising has always been hard. Fragmented workflows, rising costs, and limited ownership of audience data slowed progress. Locality has set out to change that.
In this video, Steve Silvestri, Head of Data Strategy and Innovation at Locality, shares how the company partnered with Lovelytics and Databricks to build the Audience Engine. The platform unifies audience data, applies AI, and delivers faster planning, real-time activation, and measurable results.
Watch the story of how Locality is setting the pace for the future of local media.
About the Company
Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.
About the Speaker
Steve Silvestri
Head of Data Strategy and Innovation
Locality
