Lovelytics accelerates marketing outcomes with Databricks’ latest industry solution
Marketing teams are under more pressure than ever to deliver results—and fast. With customer expectations evolving and budgets under scrutiny, marketers need to make every campaign count. That’s why we’re excited to support the launch of Databricks’ new Data Intelligence Platform for Marketing, a solution designed to help brands activate data and AI at scale to drive engagement, improve performance, and grow revenue.
At Lovelytics, the largest pure-play Databricks consultancy and Elite partner, we’ve worked closely with Databricks to bring this solution to life for marketing organizations by delivering personalized and impactful customer experiences that require a robust foundation of unified, accurate, and actionable customer data. From day one, we’ve seen firsthand how powerful it can be when data and AI are unified to fuel smarter, faster decisions.
Strategic Integration of Customer Data and Identity Resolution
Lovelytics’ approach centers on the strategic integration of disparate customer data sources to create a unified Customer 360 view. By leveraging Databricks’ robust data processing capabilities, Lovelytics enables organizations to consolidate data from various touchpoints, ensuring a comprehensive and accurate customer profile. A critical component of this integration is identity resolution. By employing advanced identity resolution techniques, organizations can aggregate consumer data from disparate sources, define standardized customer schemas, and surface unified consumer profiles. This process not only enhances the accuracy of customer profiles but also ensures compliance with privacy regulations and improves match rates across activation channels.
Enhancing Business Outcomes through Household-Level Insights
Understanding customer behavior at the household level provides deeper insights that drive more effective marketing strategies. Lovelytics facilitates this by enabling organizations to stitch together individual or household-level information, allowing marketers to target and personalize communications effectively. This approach is particularly beneficial for industries like consumer packaged goods (CPG), where purchasing decisions are often made at the household level.
Transforming Marketing with Data + AI
Databricks’ Data Intelligence Platform brings together data, analytics, and AI into a single, unified foundation. This means marketers can finally break free from siloed tools and legacy platforms—and instead work from a real-time, full-funnel view of their customers. Whether it’s building smarter audiences, improving campaign targeting, or forecasting demand, the platform supports it all with built-in governance and scalability.
“Spending the first half of my career in advertising and as a former partnerships leader at a CDP Databricks partner, I’ve seen firsthand how transformative marketing intelligence can be when fueled by unified, high-quality data. Marketing today isn’t just about messaging—it’s about precision, personalization, and measurable business impact. By combining the scale and power of Databricks with our deep expertise in customer data, identity resolution, and householding, we help brands not only understand their customers, but act on that insight in real-time. That’s the future of marketing—and it starts with data intelligence.”
— Tamara Kinney, Chief Revenue Officer (CRO), Lovelytics
Lovelytics helps marketing organizations tap into this power with our deep expertise in Customer Data Platforms (CDPs), customer insights, and real-time campaign analytics. Our proven solutions help teams better understand, engage, and monetize their audiences—without waiting on IT or struggling with incomplete data.
Built for Outcomes
Our work with some of the largest brands across retail, CPG, communications & media, and gaming shows what’s possible when marketing teams are equipped with the right tools. Together with Databricks, we help clients:
- Optimize campaign performance and ROAS
- Improve lead pipeline visibility
- Accelerate acquisition and retention strategies
- Forecast demand and manage inventory or offers more effectively
Fine-tune media spend and pricing strategies
The Lovelytics Customer 360 Gamehouse Databricks Brickbuilder gives studios a best-practice framework for unifying ALL of their game and community data, creating a 360-degree view of their business that unlocks actionable insights for gamer acquisition, engagement, and retention.
Additionally, our Demand Forecasting Accelerator is designed to help marketers plan smarter, spend better, and react faster to changing market signals.
“Marketing teams today need more than just data—they need intelligence. At Lovelytics, we help brands in media, entertainment, and beyond turn fragmented signals into actionable insights using Databricks’ Data Intelligence Platform. By unifying customer data and applying AI-driven analytics, we’re enabling marketers to drive engagement, optimize spend, and grow revenue with greater precision and speed.”
— Jay Goebel, CMEG Practice Lead at Lovelytics
Let’s Unlock What’s Next
In an era where customer expectations are continually evolving, the ability to deliver personalized and relevant experiences is paramount. Lovelytics, with its deep expertise in Databricks and strategic focus on customer data integration and identity resolution, provides organizations with the tools and insights necessary to excel in this landscape. By partnering with Lovelytics, businesses can unlock the full potential of their customer data, driving meaningful engagement and achieving superior business outcomes.
The future of marketing is data-driven, AI-enabled, and insight-powered—and it’s here. With Databricks’ Data Intelligence Platform for Marketing and Lovelytics’ industry expertise, we’re helping teams reimagine what’s possible and make smarter decisions at every stage of the customer journey.
How We Help
Lovelytics partners with Databricks to help marketing organizations unlock the full potential of their data by using data and AI to improve campaign effectiveness, audience engagement, and revenue growth. Let’s talk about how we can unlock the full potential of your marketing data.
