Churnlytics
From Raw Signals to Subscriber Revenue
Media and streaming companies are sitting on a goldmine of behavioral data — but most of it goes unanalyzed until it’s too late. By the time a subscriber cancels, the signals of disengagement were visible weeks earlier.
Churnlytics bridges the gap between raw engagement signals and decisive retention actions. Built on the Databricks Data Intelligence Platform, this accelerator leverages a Lakehouse architecture and multi-agent AI to identify at-risk subscribers, recommend personalized interventions, and activate campaigns across every channel — all in real time.
Whether you’re a streaming platform, digital publisher, or pay-TV operator, Churnlytics turns your subscriber data into a proactive revenue defense system.
AI-Powered Subscriber Retention Intelligence for the Data Intelligence Platform
Churnlytics empowers media publishers to unify behavioral, engagement, and subscription data to proactively reduce churn and maximize lifetime value — turning retention into a growth engine.
Real Business Impact
5–15% Churn Rate Reduction
15–25% Increase in Subscriber LTV
Real-time retention campaign activation
An End-to-End Retention Intelligence Platform
Predictive Retention Engine
Deploy scalable churn propensity models leveraging real-time behavioral and content consumption signals. Identify at-risk cohorts before revenue loss occurs.
Subscriber Intelligence Hub
Deep insights into why subscribers churn — content gaps, pricing friction, engagement drops. Segmentation by intent, loyalty tier, and usage pattern.
Real-Time Activation & Experimentation
Trigger personalized retention journeys in real time across email, app push, web, and paid ads. Run live A/B experiments and measure incremental lift automatically.
Multi-Agent Orchestration
A Subscriber Agent analyzes behavior and churn signals while a Retention Agent recommends and activates targeted interventions — all orchestrated by Databricks Agent Bricks.
AI Copilot Interface
Identify at-risk segments, investigate churn drivers in a chat interface, and act on AI-suggested next-best actions — from content recommendations to win-back offers.
Win-Back Campaign Automation
Automatically schedule and launch win-back campaigns for subscribers showing churn signals. Track ROI of each retention strategy with projected outcome modeling.
Ready to Turn Retention into a Growth Engine?
Contact the media and entertainment data experts at Lovelytics today to schedule a demo and see how Churnlytics can transform
your subscriber data into a strategic asset.
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Let’s Build What’s Next
Modernizing grid operations takes more than technology. It takes the right partner.
At Lovelytics, we work side by side with utility teams to design solutions that are practical, scalable, and built to deliver value fast. From AI strategy to full-scale deployment, we’re here to help every step of the way.