Merchlytics
Manual Merchandising, Fragmented Data
Merchandising teams at today’s retailers and CPG companies face a relentless set of challenges: manual, gut-feel forecasting that doesn’t scale; assortment decisions built on legacy rules rather than actual shopper behavior; promotions whose ROI is only understood after the fact; and data scattered across POS, ERP, TPM, PIM, and WMS systems that forces analysts to spend days reconciling numbers instead of making decisions.
AI-Powered Data Products for Retail Merchandising
Merchlytics is a portfolio of AI-powered data products built on the Databricks Data Intelligence Platform that gives merchandising teams a single, governed source of truth — and the intelligence to act on it. From automating store-level replenishment forecasts to optimizing SKU assortments by shopper cluster, Merchlytics replaces spreadsheet-driven guesswork with evidence-based merchandising at scale.
Measurable Outcomes Across the Merchandising P&L
2–5% Topline Sales Growth
2–5% Margin Uplift
10–20% Working Capital Reduction
What Merchlytics Delivers

Foundational Data & Reporting
A single, accurate data foundation that eliminates manual reconciliation and gives merchants a 360° view of performance — sales, units, orders, channels, and items — with centralized product master management for faster new item onboarding.
- 30–45% reduction in reporting and item setup errors
- 40–60% shorter reporting cycle times
- ~20% of merchant time freed from manual reconciliation

Forecasting & Replenishment
AI/ML-powered demand forecasting at the item and store level using XGBoost and LightGBM models — reducing reliance on individual skill sets and gut feel. Optimized reorder points and replenishment cycles balance supply and demand automatically.
- 10–15% improvement in forecast accuracy vs. manual
- ~20% reduction in out-of-stock events
- Consistent supplier alignment through a shared forecast basis

Vendor & Category Scorecards
Transparent vendor performance scorecards with OTIF, fill rate, margin impact, and trade ROI — plus category-level scorecards comparing growth, margin, and competitive dynamics. Gives merchants fact-based levers for trade negotiations.
- 1–2% category sales growth by investing in top performers
- 10–20% reduction in ineffective trade spend
- Data-driven negotiation replacing relationship-based decisions
Unlock Siloed Retail Data
See what Merchlytics can unlock for your business. Schedule a 30-minute value assessment with our Retail & CPG practice
Featured Insights
Let’s Build What’s Next
Modernizing grid operations takes more than technology. It takes the right partner.
At Lovelytics, we work side by side with utility teams to design solutions that are practical, scalable, and built to deliver value fast. From AI strategy to full-scale deployment, we’re here to help every step of the way.