Transforming Data Ecosystems for a Leading Industry Player in Sports Betting

In the dynamic world of sports betting, gaming, and entertainment, data is the backbone of innovation and decision-making. Our team recently partnered with a top-tier industry leader to modernize and scale their data ecosystem on AWS, enabling them to meet the demands of a growing analytics user base and evolving business needs.

The Challenge

The client encountered significant hurdles as they sought to scale their data capabilities to meet evolving demands.

  • Maintaining and optimizing their existing data lake and warehouse infrastructure
  • Scaling ETL workloads to handle increasing data volumes
  • Enhancing observability in data pipelines for better performance tracking
  • Migrating analysts to a more cost-efficient Redshift Serverless environment
  • Expanding the adoption of Databricks for advanced analytics within their data science team

The Solution

To address these challenges, we designed and implemented a robust, scalable solution:

  • Data Ingestion & Processing: Integrated streaming and batch ingestion pipelines to ensure seamless data flow from diverse sources.
  • ETL Optimization: Leveraged the DBT Analytics Engineering framework on Redshift to streamline ETL/ELT processes while maintaining cluster health.
  • Platform Modernization: Established a governed Databricks platform for advanced analytics and machine learning use cases.
  • Observability & Stability: Implemented monitoring tools to track ETL performance and ensure platform stability at scale.

Results Delivered

Our efforts resulted in a highly stable and efficient data environment capable of supporting over 100 analysts across multiple product teams. Key outcomes included:

  • Enhanced observability into the data platform, enabling proactive issue resolution.
  • A composable architecture that supports scalability and flexibility for future growth.
  • Significant cost savings through the migration to Redshift Serverless, reducing demand on traditional clusters while accommodating increased workloads.

Key Insights

This project reinforced the importance of managing large-scale data systems effectively and navigating complex team dynamics when crafting architecture roadmaps. By leveraging AWS services like Redshift and Databricks, we delivered a future-ready solution tailored to the client’s needs.

Why Choose Us?

Our expertise in data and analytics, combined with deep knowledge of AWS platforms, positions us as a trusted partner for organizations looking to modernize their data ecosystems. Whether it’s optimizing ETL processes or scaling analytics capabilities, we deliver solutions that drive measurable business outcomes. Let us help you unlock the full potential of your data!

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