Dedra is a strategic commercial leader with over 20 years of experience driving growth across complex consumer goods organizations, including Fortune 100 companies.

At Lovelytics, she partners with clients to turn data and AI investments into measurable business outcomes by aligning business priorities, actionable insights, and adoption.

Her background spans brand strategy, category leadership, shopper marketing, and sales, with hands-on experience owning P&Ls, managing multimillion-dollar trade and marketing investments, and leading cross-functional teams. She brings a practical business perspective to improving decisions, strengthening execution, and driving profitable growth.