Scaling local advertising has always been hard. Fragmented workflows, rising costs, and limited ownership of audience data slowed progress. Locality has set out to change that. In this video, Steve Silvestri, Head of Data Strategy and Innovation at Locality, shares...
Campaign planning, audience activation, and measurement have long been handled in silos. Teams jump between platforms, vendors, and manual processes. That slows down decisions, drives up costs, and makes it hard to connect the dots from strategy to results. Locality’s...
Throughout my career, I’ve frequently encountered the notion that governance impedes innovation. However, in practice, the reality is quite the opposite. The rapid evolution of Artificial Intelligence (AI) is revolutionizing industries, fostering new business...
